Where Virtual Assistants finally enjoy the time, freedom & profits of a Life-First Business®
Give Your Virtual Assisting Biz a Life-First Upgrade
Earn more. Work less. Spend WAY more time doing stuff you love.
Your business should support you. Not the other way around.
CURRICULUM
to take you from burnt-out baby to streamlined baddie
WEEKLY COACHING
with women who practice 20 hour workweeks like religion
COMMUNITY
badasses to jump to your aid inside our private group
You started your VA biz with a kid on your hip (or a cat on your lap)….
a work-balanced dream on your heart,
and (possibly) the unpleasant aftertaste of that MLM nightmare still in your mouth.
Since entering this virtual space, things have been going pretty ok!
You’re landing clients. You’ve got flexible income. Yeah, you could stand to make a liiiiitle more while working less hours. And yeah, it’d be nice if you could stop succumbing to that one client who always Slacks, asking for “one quick thing” at 4:59PM on a Friday.
But hey, you’re making this VA thing work! And that’s a BIG deal.
But wanna know what’s even better?
You want the version of your VA business that inspired you to quit your job in the first place
You know. The one where…
- you clock out early to take your pup on a 3 hour walk just because it’s sunny
- you stop selling Dubsado setups for $200 a pop and get busy serving 3 retainer clients who pay you $4k a month (each) as the Tech VA for their team
- you’ve become the go-to VA in your network and people are clamoring to pay your premium rates because you’re that good
- your business literally prioritizes your HIIT workouts first, Asana tasks later
- client work is minimal now that you’re an OBM and act more as a touchpoint — while 80% of tasks are handled by your lead VA
- life is filled with family camping trips. Wednesday wine nights with your BFF. Pilates during your 2 hour lunch break. Doctor’s appointments… your favorite stuff is literally calendared into your work week – without sacrificing your healthy $90k salary
Buuuut somewhere along the way, you became a “YES” woman in order to get (and keep) clients 🤦🏻♀️
You’re drowning in a (slightly sexier) version of your old 9-5
No shame, lady. I fudged it up too!
Sara Wiles here! Founder + CEO of The Start & Grow Co. I spent 8 years building my career as a Corporate Event Planner, producing high-end events around the country – from 5,000 person conventions in Las Vegas to 20-person VIP trips in Maui.
I climbed the corporate ladder FAST and by 25 I had my own office, a fancy title and a 140% salary increase.
Fast forward to my leaky boobs.
In 2017, my son Max was born. And despite me self-sacrificing up the wahzoo,
missing birthdays, weddings and even a funeral — because it was looked down upon to take vacation days…
I was whisked away from my 13 month old for an excruciating 48 hour work trip.
After breast-pumping through the weekend, stressing about my leaky boobs, and missing my baby hard — I decided I was done.
So I started a Virtual Assisting business.
The rapid speed at which I hit milestones was braggable. ⤵
- 8 days in:
I signed my first client - 14 days in:
I quit my corporate job - 28 days in:
I replaced my 9-5 salary - 9 months in:
I exceeded $48k in income - 16 months in:
I made $100k
Wanna know what else I was doing? Having meltdowns more dramatic than my 2 year old.
I was so NOT okay.
So I burnt my business down to embers. Then got back to building – this time, with balance.
Working part-time hours, I’ve built my biz to over $2 million in lifetime revenue.
I’ve helped 1000s of women build businesses that fit their lives using my Life-First Business® methodology.
And now it’s your turn.
A Life-First Business® has a few key features
boundaries
so work doesn’t run your life
systems
that onboard clients for you (while you dip in the pool)
high-value services
to uptick your income
templates and SOPs
so processes are streamlined
scaling methods
so you aren’t glass ceiling’d
Life First Business® help
whether it’s in your home or in your business
daily support
from fellow powerhouses who are also allergic to 40-hour workweeks
Time
(and a whole lot of it) back in your day!
Tempting, Sara! But what about these 20 work fires I’ve gotta extinguish first?
Which brings us to your most immediate issue… 😅
Situations that make you think “how do I handle this” crop up every freakin’ day, right?
You’re constantly alone with no one to SOS.
You post a ConvertKit Q in a free Facebook group, swimming with 15,000 #girlbosses — and someone responds with an unsolicited pitch about her VA packages.
You vent about your client’s lack of boundaries to that mom you know from Lucy’s dance class — and she says “why don’t you complain to HR?” (LAWLZ🤣)
and though your partner takes the gold medal for meal prep,
you lose them the second you say “Shelly’s killer IG content is giving me imposter syndrome.” No wonder your big picture business goals are plopped on the backburner!
It’s hard to focus on Life First sh*t when you’re constantly worried …
A place exists where you can get fast answers to your questions and a Life-First Business® Framework.
Introducing THE SOURCE®
Where Virtual Assistants finally get the support to enjoy the time, freedom and profits of a Life-First Business®
When you join, you’ll…
- Access our Life-First Business® Curriculum ($1,497 value)
- Receive live weekly coaching from Sara and her hand-selected team ($9,997 value)
- Access every template, script and email in our library ($1,497 value)
- Access a high-quality community of VAs who are jumping to share everything they know ($997 value)
- Monthly LIVE trainings from Sara Wiles and team – get must-know industry updates and become the VA everyone wants to hire ($9,997 value)
You’ll also get these bonuses
-
VIRTUAL ASSISTANT CONTRACT – $397 value
A template drafted by an attorney -
TECH AND SKILLS TRAININGS – $597 value Taught by our experts
That’s a total value of $20,979 🤯
but you can join for only…
$1197 $897/year
BIGGEST DISCOUNT
- Access to our Life-First Business® Curriculum ($1,497 value)
- Weekly LIVE coaching ($9,997 value)
- The Template, Script & Email Library ($1,497 value)
- High-quality community of epic VAs ($997 value)
- Monthly LIVE trainings ($9,997 value)
- Daily support to take your VA biz from ho-hum to Life First
$89/month
MOST FLEXIBLE
- Access to our Life-First Business® Curriculum ($1,497 value)
- Weekly LIVE coaching ($9,997 value)
- The Template, Script & Email Library ($1,497 value)
- High-quality community of epic VAs ($997 value)
- Monthly LIVE trainings ($9,997 value)
- Daily support to take your VA biz from ho-hum to Life First
“THE SOURCE® has changed my life along with my mental and emotional health.”
Galina
You’re not trying to make the Forbes list for “most impressive VA businesses in 2025.”
You just want your VA biz to make more money and feel balanced!
What you need is a Life First Business® Curriculum that reels in the chaos. That way, you can create a business that truly supports your life. Not the other way around.
Bonus points if it comes with a community, brimming with experienced VAs who either match your skill level (or are further along) and are eager to help you every single day,
consistent hot-seat coaching from online business firecrackers who’ve helped transform 1000s of overwhelmed VAs,
and an arsenal of boundary-enforcing client scripts, skills training and answers to every question you could possibly encounter.
Get your hands on THAT, and you’ll grow a Life-First Business® with plenty of chill time.
Here’s the framework that will change your business for good
⤵
FOUNDATIONS OF A LIFE-FIRST BUSINESS®
Taking “whatever comes” is great for starters, but won’t ultimately lead to done-by-1pm workdays. This series will teach you how to put your life commitments FIRST, work commitments second — without losing that goal in annual revenue you’re scaling to.
MINDSET
Even the most successful entrepreneur gets bombarded by their internal shitty committee on the regular. This series tackles the (digital) age old “mental health & social media” issues we ALL fall victim to as online business owners. It’ll also give you a money mindset reset when you need it – plus more.
CLIENT RELATIONSHIPS
Figure out the best business model for your business so that you earn more AND get a few hours back each month (there’s a way). This series will also get you SO much time back by spiffing-up your systems like onboarding, offboarding, and more. Bonus points, you’ll be 10x more indispensable once you do this.
BOUNDARIES
Feel like you’re at the beck-and-call of your clients? Want to take a week off every month “just cuz?” This series will help you navigate hard convos, vacations and maternity leaves – without risking being fired. Boundaries are necessary fixes to getting your life back.
SALES AND MARKETING
Clients are everywhere. But if you don’t have sales and marketing systems in place, you’ll think “client lulls” are forever. This series will give you practical steps for creating a robust sales pipeline. You’ll mine for leads, nail discovery calls, and fill spots on your roster whenever you need to.
GROWTH
This series tackles all things MONEY. Whether you want to build your email list so you can launch a course, whip up some VIP offers so you can quickly beef up your bottom line each month, hire your first contractor, or raise your rates – a training on it already exists so you don’t have to recreate the wheel. Scaling is necessary for a more relaxed life. Let’s figure out the way YOU want to do it.
Plus, 40+ scripts to grab-and-go inside our template library
- Rate Increase Template
- Client Onboarding Scripts
- Time Reporting Scripts
- Testimonial Template
- Out of Office Planning Template
- Discovery Calls Template
- Hashtag Bank
- Hiring Template
- Retainer Scripts
- And so many more!
Meet your lead coaches inside THE SOURCE®
Erin Leslie
the fully-booked-since-2018 Virtual Assistant who used absolutely ZERO social media to get there.
Sara Wiles (me!)
founder of The Start & Grow Co. who made over $100K in my first 16 months of becoming a Virtual Assistant (and LOVES working part-time hours)
Meet your bonus trainers inside THE SOURCE®
Megan Schopieray
Systems & Operations Expert
Keali Scheider
Asana VIP Day Expert
Ashley Boyd
Certified Dubsado Specialist
Falisha Bell
Business Accountant & Strategist
Lauren Hendon
Somatic Coach
Ben Wiles
Attorney
Kim Astacio-Murphy
Online Business Manager
Kate White
Kajabi Expert
Kim Difillippo
Podcast Producer
Meet your soon-to-be core cheerleaders
Troubleshoot Leadpages. B*tch over that PITA client you haven’t fired yet. Once inside THE SOURCE® you’re not allowed to “be stuck” for more than a couple hours. Our private community will become your bookmarked happy place where you…
DITCH THE WFH ISOLATION
The online space can be a lonely world. So next time you go down a rabbit hole of “comparisitis” on Instagram, thinking “other people have been doing [MY JOB] longer than I have, so why should I even bother!?” — wouldn’t it be nice to have a friend to wipe the temporary tears frombehind your blue light glasses?
ASK QUICK Qs AND GET FAST ANSWERS
It’s time to surround yourself with peers who are at your level (or higher).There is a HUGE difference between what happens inside a rando free Facebook group you find on the internet. And a well-curated group where people paid to be there. Inside a paid group that has a “collaboration over competition” vibe — members share all their wisdom freely.
GET CONNECTED TO REFERRALS
You can’t win referrals if you’re not plugged in somewhere good! Get yourself inside a community where work is super likely to be thrown your way. One where people become each other’s clients, share job leads, and where everyone thinks of YOU the next time they hear someone needs a [WHATEVER IT IS YOU DO!].
Self-sacrifice is not required to create success!
If your VA business isn’t exactly where you want it, AND you refuse to become a hustle monster to turn things around,
welcome to the place where we let success feel really freakin’ relaxed.
If you’re ready to get your business to wherever-the-heck you want it so you’re putting down $$$ on your dream kitchen reno while running a business that works for your life (and not the other way around)…
THE SOURCE® will take you from…
STRESSED
OVERWHELMED
OVERWORKED
UNDERPAID
FRUSTRATED
REGULATED
CALM
BALANCED
CONFIDENT
FULFILLED
“It’s so helpful to not feel alone, but it’s also just so incredible to have access to so many other people who share the same values when it comes to that work-life balance, creating and holding positive boundaries, and doing great work.”
Gwen
Think of THE SOURCE® as your missing link between the business you dreamed of starting — and making it a reality.
I’m giving you every training, class, process, template, script, email and hack because you deserve a business that supports your life, too.
Natalia Sanders
Natalia went from £2k months to consistent £4k months
I’m based in the UK and the international ‘family vibe’ that The Source provides me makes me feel included and less alone as an entrepreneur. There is truly a collaboration over competition vibe. The monthly Zooms are the best – I always come away from them feeling like I’m wrapped in a bubble of supportive friendship, joy and love, feeling like “I CAN DO IT!”
I also feel like The Source has allowed me to move away from the “shoulds” of running an online business and allowed me to gain confidence in my own ability to make the decisions that are right solely for me. That’s been huge for me. I’ve gone from consistent £2k months to consistent £4k months! Most importantly I feel like I have a bigger circle of pals who ‘just get it’. I love the feeling of belonging to a group of women who are endlessly supportive, it really means the world.
Danielle is closing more sales
I love how Sara is hands on and gives actionable steps and advice every single week! My confidence has increased, and I close more sales because I offer an additional back-end offer. The value provided is mind-blowing and life-changing!
Danielle Adams
Heather Gibson
Heather stopped second-guessing herself
I love the community and ongoing support inside THE SOURCE®! Everyone builds you up and is always there to support you and because of that my confidence has greatly improved. I no longer second guess myself and it shows in my work. I have more confidence on my discovery calls, I’m maintaining consistent $5k months, and I’ve really built my knowledge of systems. In THE SOURCE® you are surrounding yourself with like-minded business owners, and there is so much information and knowledge shared in the group that you 100% get value from.
I wish I had THE SOURCE® when I burned out the first time. But for you… it’s here.
Which means later today, you could be pressing play on your first rate-increasing masterclass, and dancing through the living room, telling your partner “hell yes, let’s plan a vacay later this year. This time I can do it.”
I don’t want anything standing between you and that moment.
$1197
ANNUAL MEMBERSHIP
- Access to our Life-First Business® Curriculum ($1,497 value)
- Weekly LIVE coaching ($9,997 value)
- The Template, Script & Email Library ($1,497 value)
- High-quality community of epic VAs ($997 value)
- Monthly LIVE trainings ($9,997 value)
- Daily support to take your VA biz from ho-hum to Life First
YOU COULD MAKE 100% OF YOUR INVESTMENT BACK (AND MORE!!!) SIMPLY BY RAISING YOUR RATES (AFTER WATCHING THIS TRAINING)…
The Right Way to Increase Your Rates (hint: it’s not asking for a raise!) with Sara Wiles
In this 40 minute crash-course, you’ll learn from Sara WHY raising your rates is critical if you want to thrive long-term. HOW to do it like a business owner (not an employee). And learn to tactfully increase your rates with existing clients — without the fear of losing them! You’ll get….
- A 40 minute on-demand recording – implement this anytime!
- the Rate Increase Email Template
- 2 key moments where it’s most appropriate to raise your rates
- what NOT to say
- the pep talk you need to hear if you’re way too scared to do this
- walk away with the ability to tactfully reach out to your existing clients, and successfully increase your rates this year (plus every year after)
Or do what Gwen did. She built-out and sold her first VIP day using a training inside THE SOURCE®
“I love The Source because it’s a super-helpful, and supportive community. Sara consistently over-delivers when it comes to valuable information and responding to individual questions within the framework of the group. With direct help from Sara and the other members of The Source, I have been able to build out and sell my first VIP day!
The service provider niche in the online world is different from things like coaching and product sales. With The Source, it’s super helpful to have continued access to resources and relationships with people who really understand what’s needed to thrive in the industry.”
– Gwen Castleberry
“THE SOURCE® has helped us attain bigger clients than we thought we were capable of assisting….”
“We’ve gained two new clients whose contracts are the largest we’ve acquired to date. The amount of education, Masterclasses, and Skill Schools provided in the group has helped us tremendously. The Source has helped us attain bigger clients than we thought we were capable of assisting. And we absolutely love the input on the Wednesday Q & A!!! The expertise, support, and guidance that Sara gives is amazing. We feel so welcome and loved by everyone in the group! We truly feel like Sara is a large component of our growth over the last few months. She has made a huge impact on giving us the tools to learn and the confidence to grow.”
– Tammy + Lexi Alexander,
Willow Grace Assistants – Creative Virtual Assistants
Create your Life-First Business® this year.
$1197
ANNUAL MEMBERSHIP
- Access to our Life-First Business® Curriculum ($1,497 value)
- Weekly LIVE coaching ($9,997 value)
- The Template, Script & Email Library ($1,497 value)
- High-quality community of epic VAs ($997 value)
- Monthly LIVE trainings ($9,997 value)
- Daily support to take your VA biz from ho-hum to Life First
Ashley Boyd
Ashley went from having a few hourly clients to → raising her rates, getting booked out, filling up her waitlist AND started selling strategy sessions and VIP days.
“I had the confidence to announce raising my rates in 2022 by $10/hour, which almost every existing client has already agreed to. With three small children my time is LIMITED, but I am now able to bring in 4-figures each month for our family working only 10-12 hours for clients each week on MY terms. I never dreamed I’d scale my business to this extent or have offerings like these, and I wouldn’t if it were not for this group.”
Olyvia used to take whatever work was thrown her way. Now she’s more confident. AND added a passive income stream to her business
“I used to take on any work I could get for fear of failing, but through the mentorship I have seen myself grow in the confidence that my specific talents are exactly what my dream clients are looking for.”
Olyvia Welintukonis
Elizabeth Fiore
Elizabeth stopped people-pleasing when it came to her clients
“I love the loving and supportive atmosphere of The Source. I appreciate Sara’s commitment to transparency of being a mom and a business owner and balancing everything while still remaining true to your values.
Since joining The Source, I have definitely changed the way that I look at my business and my clients. I’ve worked to establish better boundaries in all aspects of my life and I’m no longer aiming to please at any cost to myself!”
Questions future members ask…
BEFORE SAYING “LEMME IN!”
200% YES. Gorgeous humans from all sortsa online niches are using THE SOURCE® to design their Life-First Business®.
- Copywriters
- Web designers
- Graphic designers
- Social media managers
- OBMs
- Facebook ad managers
- All kinds of marketing managers
- Essentially, anyone who provides services online!
THE START is my program to kickstart your Virtual Assisting business with a rock solid foundation of skills in 6 weeks. But often, graduates want more support because this whole online business thing is brand new.
Growing your Life-First Business® inevitably brings you up against mindset wobbles, a desire for personalized support and new skills for your toolbox.
THE SOURCE is the membership community I created to answer all those lingering skill, client management, and life/work balance questions with supportive service providers by your side (+ me and my team) instead of diy-ing your business growth alone.
So you go from a handful of mehhh clients…
→ to a waitlist of dream clients ready to pay your new rate
→ to pivoting from Virtual Assistant to OBM
→ to building your team and exiting done-for-you work
→ to messaging your partner you’re paying for a staycation
… on your terms
Yes, you’ll want to have the bare bones of your business set-up before you enter this service-provider party. If you want to become a Virtual assistant, check out THE START before joining THE SOURCE. THE START is a 6 week program that takes you from 0 to Virtual Assisting business in just 30 minutes a day.
Check it out here (and hop on the waitlist so you get a BIG discount if you decide to join us!).
Oooo, buckle up. Our members are genuinely here to be your landing pad. Growing a service provider business is work that gets lonely and isolating.
We’re scaling aligned, Life-First Businesses that consider your role as a partner, parent and human be-ing (not just a human do-ing)…
for the freedom, bank account, and family experiences YOU want.
No. Members don’t get direct access to leads, however the 150+ Sourcies inside post job-opps, refer out, hand-off clients and look to hire from the pool of this group often.
If I have overflow in my matchmaking program, my team might connect you with a perfect-fit lead.
Just like no two humans are the same, no two businesses are the same. And it’s for this reason that we offer 2 monthly LIVE Group Coaching Calls where you’ll get Sara or our Support Coach Erin’s eyes on your business. Whether that’s about a new offer you’re launching, letting go of a client, or the customized support you need to grow.
All you have to do is drop your question in the chat and we will take it from there.
Hell, yes! You *actually* get personalized support from coaches here! NO swimming in trainings without an expert to ask questions.
Weekly Q+ A thread every.single.Wednesday with Sara + Support Coach Erin to ask us your questions.
What if it’s Friday and you have a five alarm client fire? Post any Q inside the Facebook Group where Erin and members will chime in to hand-hold so you log off with a solution.
Boatloads. So many trainings and masterclasses that I have to remind Source members this is not to overwhelm you. Don’t try to gobble down years’ worth of trainings in one week.
Scaling involves simplifying with intention. So learn the new skills when needed, go apply and watch results roll in.
Gotcha covered! Exact scripts for those sticky client convos is one of the #1 resources I direct members to.
Every “crap, how do I say this?!” email you need to send to a client is already drafted word-for-word inside your SOURCE portal.
From “I have a family emergency” to rate increases to “we need to part ways”.
Your only job is to press send, then tell us in the community you #didthedangthing so we can show you some love!
I hear ya and I’ve heard this concern from other members, too. With THE SOURCE, we keep the format super simple so it doesn’t feel intimidating. We also make sure that even if you do “fall off the bandwagon” and ghost the group once life gets busy (whoops!) — it’s really easy to get an instant quick win that makes the investment worth it.
Would getting one question on the Wednesday Q&A thread that saves your 4 hours of tech trouble be worth it?
How about picking up one new skill in one of our Core Trainings that allows you to say “yep, I can do that” on your next discovery call?
How about landing one job from a post that’s dropped inside the private community?
This doesn’t have to be a program that you have to “squeeze” in among “all the things!” It’s designed so service-providers can get a quick win when they need it (though we’d love to have you around as much as possible. Like with anything else, what you put in is what you get out.)
That’s up to you!
What you put in is what you’ll get out. You can put in as little as 15 minutes per week (aka, a daily SOS or accountability check to the community). Or you can plan to attend every coaching call, office hours call, and LIVE masterclass as they’re dropped.
If you’re looking for a sweet-spot-suggestion, I’d say 30-60 minutes per week. Make it a mix of digesting whatever content floats your fancy, schmoozing in the group, and implementing what you learn.
As soon as you sign up you’ll get a confirmation email with the next steps to take. Our amazing team of magical humans will confirm your entry into the private community within 48 business hours. Once you’re inside, you get on-demand access to all materials, trainings and classes available whenever you want them.
YOU COULD BE DOING THIS HAPPY DANCE IN WEEKS….
6 Ways to Know you’re ready for a Life First Business® Upgrade
-
You’ve been in business for a few months or years.
Though you’ve made a nice little career for yourself, you are L-E S-T-R-E-S-S-E-D!
-
You’re a brand new VA
and you want to ensure your business puts your life first from day one.
-
You’re ready
to take your business to the dreamiest version you could imagine.
-
You’re PSYCHED
you’ll be getting the straightforward framework to do it the moment you join.
-
You’re done risking $3K per month on expensive masterminds
where you get lost in a sea of voices. You want a low-cost, high-quality experience where the coach who’s selling it constantly over delivers.
-
You’re sighing relief
because your most immediate “work fire” will be extinguished by Sara and Erin this Wednesday on our next coaching thread.
If you said yes to at least 4 of these points, then I’m confident you’ll fit in perfectly inside THE SOURCE®.
$1197
ANNUAL MEMBERSHIP
- Access to our Life-First Business® Curriculum ($1,497 value)
- Weekly LIVE coaching ($9,997 value)
- The Template, Script & Email Library ($1,497 value)
- High-quality community of epic VAs ($997 value)
- Monthly LIVE trainings ($9,997 value)
- Daily support to take your VA biz from ho-hum to Life First
SO IF YOU’RE STILL HERE, LET’S WRAP UP WITH A LITTLE BUTT-TO-FIRE CHAT:
- If want to get your cute self closer to those 20 hour workweeks,
- If you’re ready to hit consistent $5k, $10k, (or more) months with a community that’s wild about you celebrating every dollar,
- If you’re ready to get your business to wherever-the-heck you want it to be, so you can buy the dream home, without letting a second of work cut into bathtime,
You know what you need to do.
If you’re ready, I look forward to pairing up with you to make this the most community-driven and impactful months your business has experienced up to this point.
SO WHADDYA SAY, IS IT A “HECK YES SARA”?!
Because of THE SOURCE®, Ariana is about to hire her first VA!
“Creating an online business is amazing but can also feel isolating.Even though I can talk to friends about my business, they just don’t get it. The people in THE SOURCE®, they do!
Because they are in similar shoes to mine. I also love that there are varying levels and areas of expertise so it’s not just Sara who provides awesome feedback, knowledge, and response… but the others in the group do so as well! Because of THE SOURCE®, I’m about to take on my first VA for my own business! Which is huge because growing in this way has always been a goal of mine.”
