Content creation is the achilles heel of online businesses. It’s the biggest thing most of my newer 1:1 clients and many of our START students get stuck on. Can you relate? Here’s the thing. You HAVE to write content consistently to market yourself, and in order to make that content work FOR you, it has to be meaningful to the people reading it. And I know how powerful baller-value content has been for my own business and my clients’ businesses. Keep in mind that writing content gets easier the more you do it, and you have to start and do it imperfectly so you can get better and better. Writing is a new skill for most people and it’s okay if it feels hard. Do it anyway. Let’s go over tips and tricks to help make you a content writing queen: Tip #1: Do not worry about filtering your value because you’re afraid to give too much away for free. Give your knowledge freely and openly through your curated content. People often think, “No one is going to pay me if I give them too much info for free…so I have to make sure I don’t give too much.”
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The 2 biggest things every Virtual Assistant should know
Whether you want to start a VA or OBM business, or scale an existing done-for-you biz with a new product or offering, there are two things you need to know that are crucial to your success at every level. Not only will knowing these two things shorten your path to clients, consistent cash months, and a sustainable, booked-out biz, but these short ‘n sweet tidbits will ALSO help you enjoy the ride along the way. I know you’re here for the business that supports your life and THIS is how you make that business happen. The 2 biggest things every Virtual Assistant should know: 1. You have to become comfortable being uncomfortable… and start BEFORE you’re ready. Pull up a chair, kids. It’s story time. When I started my VA biz back in 2017, I didn’t know how to have a VA biz (and do the work I wanted to do for clients) and I definitely didn’t know how to run a VA biz (and get clients, set up systems, and make consistent money). But you know what? I did it ANYWAY. Because I knew I wanted a better life and career for myself and for my family (that didn’t
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Why Businesses Fail
Before starting a super successful VA biz that morphed into a super successful OBM biz that then morphed into the super successful coaching biz I have now, I started 3 businesses (that all failed massively). I was a yoga teacher 🧘 I joined a MLM for a hot minute 🙋♀️ I was a health coach too 🍎 … And all three crashed and burned for the exact. same. reasons. #pleaselearnfromme What I realized when I reflected on these three businesses is that the same reasons I crashed and burned are the same reasons SO many women start VA, OBM and SMM businesses and never get them truly off the ground. So, that’s what we’re talking about. The 4 reasons I failed in business (and what to do to create success instead). 4 reasons my businesses failed (& how to be successful in YOUR biz) 1. I was always engineering smallness. I was consistently afraid to take up space or take a stand for anything. I was afraid to talk about the biz, afraid to sell and, essentially, afraid to do anything that required me to truly show up and take a risk. My three businesses made little to no money
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4 mistakes that will stunt your growth as a VA, OBM or SMM
When you’ve set a goal to make more money or scale your done-for-you biz, it’s natural to look at strategies that will help you get more clients or bring on more team members. However, before you consider adding anything to your business, you need to make sure your foundation is operating at full capacity. Meaning, you need to make sure you’re not falling prey to these 4 (seemingly small but actually very large) mistakes that will hold back your done-for-you biz. These are 4 things I see keeping VAs, OBMs and SMMs stuck. If you want more balance in your biz, more ease while you scale and more fun in your day-to-day, then be sure you’re not making these 4 mistakes! 1. You don’t track and bill ALL your working time. Y’all, I can’t even tell you the number of times I’ve been on a discovery call with a potential client and they either don’t know how many hours it takes to deliver a service package or they don’t know how many hours they work for each client each month. Here’s why this is a problem that can massively stunt the growth of your biz. If you don’t have the
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The 4 reasons you aren’t signing more clients in your VA, OBM or SMM biz
As a mentor for done-for-you service providers, I see ALL the ways in which we keep ourselves stuck. And without fail MOST of the ways in which we keep ourselves stuck have to do with sales. Meaning, I see all the reasons VAs, OBMs and SMMs aren’t signing more clients and making more money in their businesses. And I KNOW how defeating a place this can be since you feel like you’re doing #allthethings without seeing #alltheresults. So, if you find yourself wishing and praying you could sign another client — like yesterday — then settle into a comfy chair and grab a hot cup o’ joe. We’re chatting about the FOUR reasons you aren’t signing more clients in your done-for-you biz. The best part? To change that, all you gotta start doing is the opposite! The 4 reasons you aren’t signing more clients in your VA, OBM or SMM biz 1. You aren’t persistent enough. If you want to make more sales, sign more clients and increase the income in your biz, then you gotta pull out your laptop, open your inbox and get to craftin’ a pretty little follow-up note. ‘Cause the #1 reason you aren’t signing more
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The REAL truth about growing a VA, OBM, or SMM business to 6 figures with sustainability and balance
Look, sister. I know you want financial freedom. I ALSO know you want to knock this biz outta the park and make bank. But also also? You need to make sure your biz is sustainable long-term. Aka, you don’t want to be consistently overwhelmed or burnt out and you DO want to make sure you bring some balance to your life. And the very 1st place you gotta do that? —> Outsourcing. We need to be really clear about the fact that there is a maximum amount of hours you can (and want to) spend in your biz doing work. Meaning, in order to keep yourself sane AND grow your bank account, you’re gonna have to let some shit go. Maybe the first place you outsource is in your biz. (That’s what happened to me and my first team member was something that majorly propelled my biz forward!) Or maybe the first place you outsource is at home… and you hire a house cleaner, laundry service, grocery delivery, or childcare. Either way, you CANNOT do it all on your own. All of the people you’re idolizing on social media and all of the big businesses you admire? This is what
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The Fastest Way to Reach Your Big Business Goal
I work with online virtual business owners every day, and one of the more common ways I support them around reaching their business goals is by curtailing their shiny object syndrome (or squirrel-itis as I like to call it). Not sure what shiny object syndrome looks like or if you’ve got it? Here are a few example scenarios from my home girl Jen the VA who is working on scaling her biz to 5K months: Instead of staying the course and seeing a marketing plan through for at least 90 days to see max results, Jen keeps squirreling by: joining a MLM launching a new offer when her last offer isn’t fully booked re-doing her website (again) updating all of her website copy (again) signing up for 12 courses downloading all the opt-ins listening to all the podcasts changing her title changing her niche You get the picture, yes? Now, this isn’t to say that updating a website is always a bad idea or that taking an online course is always a bad idea or that listening to podcasts is always a bad idea. They’re not. It’s only a bad idea when it’s keeping you safe and small, and from
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