Content creation is the achilles heel of online businesses. It’s the biggest thing most of my newer 1:1 clients and many of our START students get stuck on. Can you relate? Here’s the thing. You HAVE to write content consistently to market yourself, and in order to make that content work FOR you, it has to be meaningful to the people reading it. And I know how powerful baller-value content has been for my own business and my clients’ businesses. Keep in mind that writing content gets easier the more you do it, and you have to start and do it imperfectly so you can get better and better. Writing is a new skill for most people and it’s okay if it feels hard. Do it anyway. Let’s go over tips and tricks to help make you a content writing queen: Tip #1: Do not worry about filtering your value because you’re afraid to give too much away for free. Give your knowledge freely and openly through your curated content. People often think, “No one is going to pay me if I give them too much info for free…so I have to make sure I don’t give too much.”
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3 tips to growing your audience as a VA or OBM
You made the big, bold move and started your online business. Yay, you! Now, you know you have to have some sort of content marketing strategy for posting on social media. So you put something together and start posting to Instagram…and the engagement or results aren’t as quick as you’d like. This makes you second guess and change your strategy every other week and copy what every other Virtual Assistant or Online Business Manager is doing. Or, you stop showing up online consistently because you’re worried you don’t know what you’re doing. Sound familiar? If you’re only hearing crickets when you post, let’s go over my top three tips to help you get the ball rolling with your engagement: 1. Wait AT LEAST 90 days before you change your strategy and expect to see results. It generally takes around 90 days/three months to start seeing your content marketing strategy pay off…IF you are being consistent. That means every time you STOP posting regularly and RESTART again, you’re pushing back your results. No more of that! Let me tell you a story: I started doing 2-minute trainings on my Instagram stories in April of 2019. For the first 3-4 months,
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3 Missing Pieces in Your Online Marketing Plan
If you’re wanting to increase revenue, sign more clients, or launch more services, it’s time to take a look at your existing marketing plan and potentially shift some of your strategies to be in alignment with your goals. As James Wedmore says, “What got you here won’t get you there.” If you want different results, you need to do different things! Let’s take a look at what the missing elements in your marketing plan might be, and how to make those changes now for more Yeses from potential clients: MISSING THING #1: A SMART TARGETING STRATEGY You have to know who you’re talking to. If you are an online business manager, virtual assistant, social media manager, or any type of done-for-you service and you’ve created consistent revenue months, you’re officially scaling! YAY YOU! You’ve served enough clients now that you have the data, knowledge, and information to start more narrowly targeting new clients based on the clients you love serving. If you’re still newer with your business, your entire job is to gain as much knowledge, experience, and information by serving as many paying clients as possible. In order to give you the best chance at that, the beginning of
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Industry Changes Every Virtual Support Provider Needs to Know
Things are changing for virtual support providers this year. Whether you call yourself a Virtual Assistant, Online Business Manager, Social Media Manager, Pinterest Manager, Graphic Designer, Web Designer or something else, if you provide virtual support to online entrepreneurs then these four changes I’m sharing with you below are things you NEED to know about. Because if you can adapt with the changing marketplace, then you can set yourself up for continued success moving forward (or even set yourself up for success for the first time). Here are the four things you need to know about running an online virtual support business in 2020 (and beyond). Clarity is QUEEN. With the rise in education about and accessibility of online business, we’re seeing two things. More coaches than ever NEED support and also more providers than ever OFFER support. If you want to stand out in a seemingly saturated marketplace (so you can sign more clients and book out your business), you need to be 110% solid in your business foundations. Having clarity here is how potential clients know what you offer and why you’re the *right* hire for their business. These look like: Your offerings. Your role. Your results. Your
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From 0 clients to a roster full of DREAM clients in 4 short months
I was on a client call the other week with a client who completely booked out her roster (with DREAM clients, btw) within 4 short months of opening the doors to her business. Soooo, how’d she do it? It takes, intention, introspection and flat-out WERK to get a roster full of dream clients who leave you loving the work you do, the people you serve and the income you make. And the very FIRST thing you need to do to get to this place yourself is probably going to surprise you. Because while I’m normally helping my clients make things less about them (and more about the client and the client support experience), if you REALLY want a roster full of dream clients, then you have to start with YOU. 4 ways to book out your biz with a roster full of dream clients 1. Get crystal clear on what you want. You have to get super clear about what you want BEFORE you say yes to any more clients. After all, a dream client for you is different than a dream client for me is different than a dream client for Sally Sue, right? You need to be crystal
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How to stand out from the competition in your VA, OBM or SMM business
Often, when you apply for a job, respond to a pitch for hire or find yourself tagged in a post looking for recs, you need to quickly and clearly respond and set yourself apart from your competition. Essentially, you gotta make yourself look like the BEST candidate for the job (because we know you are 😉). Well, there are 4 really important things you need to make sure you do as you hit reply and pitch yourself if you want to land the client. 4 ways to stand out from the crowd and make sure YOU get the job 1. Do. Your. Research. When pitching yourself for a job, make sure you clearly understand what the potential client is looking for and make sure you speak to those points whenever you reach out to throw your name in the hiring hat. Whether you’re responding to a FB post, submitting a job application or sending an email… make sure you’ve done your research and know *exactly* what the client wants. Then, communicate why you’re best human for the job. I saw this play out in a BIG way as I was going through applications for the beta round of my program,
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5 Ways to Repurpose Your Content (+ Get Off the Content Creation Hamster Wheel!)
Here’s a list of things that are true if you want to start or scale an online business (and actually make money doing it): You have to create content You have to create value based content You have to create promo based content Now listen, I am not going to lie. Content creation can feel like a big ol’ beast of a task, especially if writing does not come naturally to you (raises hand). And while you can’t get around making the time to plop your cute little tush into a chair to write, you CAN start repurposing what you write so that you don’t have to do it so dang much. One of the biggest mistakes I see folks making in their online businesses is not repurposing their content. They write different content for Instagram than they do for Facebook, their newsletters, their blog posts and their LIVES. It’s no wonder people get burned out so quickly in the online space…it’s almost impossible to keep up with the number of platforms to post on if you don’t reuse and repurpose. So, if you don’t have a plan to repurpose your content so you can get off the content creation
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